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This module, Strategic management, analyses the combination of competitive moves and business approaches that organisations can employ to please customers, achieve organisational objectives and compete successfully in a dynamic business environment.
Study themes:

• The strategic management process: an overview;
• Establishing company direction: developing a strategic vision, setting objectives and crafting a strategy;
• Industry and competitive analysis;
• Evaluating company resources and competitive capabilities;
• Strategy and competitive advantage;
• Tailoring strategy to fit specific industry and company situations;
• Strategy and competitive advantage;
• Evaluating the strategies of diversified companies;
• Building resource strengths and organisational capabilities;
• Managing the internal organisation to promote better strategy execution and
• Corporate culture and leadership - keys to effective strategy execution.